Dear South Horner Boulevard Burger King:
Your sausage biscuits have gotten way too expensive. While I savor their buttery texture and tangy flavor, $100 per unit is simply more than my meager budget will allow me to spend.
My expectation is that by the end of 2008’s first quarter, competitors such as Bojangles will begin capturing significant portions of the biscuit market that you previously dominated.
I implore you to rethink this strategy, as I forsee catastrophic results for both your business and myself.
Kindest regards,
Gordon Anderson
